Paid Advertising
Paid Advertising

I Run Your Ads So You Stop Guessing and Start Getting Calls

I personally manage Google and Meta ad campaigns for small business owners who are tired of spending money without knowing if it works.

Ads Are Expensive When Nobody Knows What They're Doing

You've tried running ads yourself, or paid an agency that sent you a monthly PDF with numbers that meant nothing. Your budget disappeared and you're not sure if a single sale came from it.

You can't tell which campaigns actually brought in customers — just clicks and impressions

You're targeting the wrong people because the audience setup was never tested

The ad creative hasn't changed in months — same image, same copy, same poor performance

Tracking is broken — your platform says 40 conversions but your inbox says 4

The agency managing your account is juggling 50 other clients — yours gets 2 hours a month

You're paying a management fee but can't see what your account manager actually changed

Personal Ad Management With Full Accountability

I manage your Google and Meta campaigns myself — not a junior account manager. I set up proper tracking, test audiences and creative, and report on real business outcomes.

Tracking set up correctly before I spend a single cent of your budget

Google Ads and Meta Ads run from one strategy — no platform siloes

Audience research and testing — I find who actually buys, not just who clicks

Ad creative written and tested systematically — new variants every month

Weekly reporting in plain language — no vanity metrics, just what matters to your business

Direct access to me — not a support ticket queue

What I Deliver

01

Full campaign setup: audiences, bidding, ad structure

02

Conversion tracking verified before launch

03

Ad copywriting and creative briefing

04

Weekly performance report with my plain-language commentary

05

Monthly strategy call with me — not a junior account manager

06

Ongoing audience and creative testing

07

Access to a live dashboard you can check any time

08

Budget pacing — I make sure you never overspend

09

Monthly optimisation log — you can see every change I made and why

My 4-Step Process

1
Phase 1Week 1

Tracking First

I audit or set up conversion tracking from scratch — GA4, Google Ads tag, Meta Pixel, CRM integration. No campaign goes live until tracking is correct.

2
Phase 2Week 2

Strategy & Build

I research your competitors, map your customer journey, build out campaigns, write ad copy, and define the first audience tests.

3
Phase 3Week 2–3

Launch & Learn

I launch with controlled spend, monitor closely in the first week, and start gathering real data on what's working.

4
Phase 4Ongoing

Optimise & Scale

I cut what's failing, double what's working, test new creative monthly, and scale budget into winning audiences.

The Numbers I Watch for You

Cost Per Lead

How much each enquiry or form submission costs you — the number I'm always trying to lower

Return on Ad Spend (ROAS)

Revenue divided by ad spend — I only count real revenue, not platform conversions

Conversion Rate

What percentage of people who click your ad actually contact you or buy

Ad Spend Efficiency

Are we getting more from the same budget? I track this monthly so you can see the trend

Ready to Get Started?

Let's discuss how we can help transform your marketing results.